DIGITAL AGENCIES OF THE FUTURE
23 February 2012 | Sydney
What are the characteristics of a successful digital agency? It might be a company that offers all or a selection of UX, web design, mobile app development, content marketing and branded content, SEO and social media integration. Or a small agency that is quick and responsive and brings in creative resources only when required?
How can an agency therefore maintain a strong creative focus when the environment is changing?
Digital agencies are poised for a major step change in 2012. How can agencies combine business imperatives with the creativity required to drive commercial success?
This inaugural event, sponsored by Adobe, focuses on the new look digital agency, and how to make the most of the new business environment.
Attend this half day forum and come away with key insights on:
- How to manage the client-agency relationship - and achieve win-win.
- The changing role of the designer. Results from the recent survey are a real eye-opener!
- The client perspective – how they manage the briefing and creative process particularly with new channels?
- Skills and staffing up to meet the challenges ahead. What are the new requirements of designers in 2012?
Speakers:
Eaon Pritchard, Director of Digital Innovation, Clemenger BBDO
TOPIC: The client agency relationship and how it is changing for 2012 particularly in relation to digital campaigns
Clare Cahill, Digital Media Marketing Manager, Adobe ANZ
TOPIC: The Changing Role of the Designer
Charles Street, Digital Experience Manager, Virgin Mobile Australia
TOPIC: Case Study - The move from web to mobile
Mike Barry, Creative Director, The White Agency
TOPIC: Skills and staff. What sort of skill set would a creative need to learn in 2012 that they didn’t need in 2011
Moderated By:
Peter Bray, National Director of Client Services, Sputnik Agency
Event Details:
Date: 23 February, 2012
Venue: KPMG Auditorium
Address: 10 Shelley Street, Sydney 2000
Time Format:
09:30am Registration & networking
10:00am Forum begins
11:00am Moderated Q&A
12:00pm Forum ends
Prices:
AIMIA Member $104.50 (inc. GST)
MFA Members $133.10 (inc. GST)
Non-Members $170.50 (inc. GST)
Proudly Sponsored by:
