MEASURE & OPTIMISE SOCIAL MEDIA IN TERTIARY EDUCATION
MEASURING & OPTIMISING SOCIAL MEDIA MARKETING IN TERTIARY EDUCATION
Driving student recruitment through your social media strategy
22nd & 23rd February 2012, CQ Functions, Melbourne
Exclusive 10% discount for AIMIA members!
With the anticipated introduction of a demand driven funding system and a decline in international students admissions, Australia and New Zealand’s higher education providers must focus on boosting student recruitment using a forum that potential students are comfortable with – social media.
Developing and implementing a social media marketing strategy poses a host of unique challenges, including integration of social media into an institution-wide marketing plan, maintaining control of your institution’s online brand and demonstrating return on investment to stakeholders. The Social Media Marketing in Tertiary Education Conference will discuss the current issues at hand and examine practical strategies to overcome the barriers.
Featuring expert analysis from:
- Perry Hewitt, Chief Digital Officer, Harvard University
- Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
- Ellen Griffin, Director, University Communications, San Francisco State University
- Mal Chia, Digital Strategy Manager, University of Adelaide
- Stephen Scott, Web Marketing Manager, RMIT University
- Tony Wilson, Director, QUT Marketing & Communications, Queensland University of Technology
Plus many more!
For the full speaker line-up and conference agenda visit: www.socialtertiaryed.com
AIMIA and Criterion Conferences are pleased to offer AIMIA members an exclusive 10% discount off the standard registration fee.
For more information or to register contact Criterion Conferences on 1300 316 882 or email registration@criterionconferences.com. Don’t forget to quote your discount code CC*AIMIA when registering to receive your 10% discount.