ADOBE DIGITAL ENTERPRISE PLATFORM DEBUTS, FREE TRIAL OFFERED
ADOBE DIGITAL ENTERPRISE PLATFORM DEBUTS, FREE TRIAL OFFERED
Free trial of Platform for Enterprise Developers and Architects
Sydney, Australia |August 24, 2011
Adobe Systems Incorporated has announced the immediate availability and free trial of its new Adobe® Digital Enterprise Platform and first set of solutions for Customer Experience Management (CEM). The platform and solutions enable marketers, agencies, developers and IT professionals to build and deliver immersive, multi-channel digital marketing and business interactions to help enterprise reach social and mobile customers, while increasing brand loyalty and bolstering competitive differentiation.
Enterprise developers and architects can immediately access a free, 60-day trial of the platform and first three Customer Experience Solutions. Trials are tailored for web, mobile and application developers, allowing them to get up and running quickly and simply. For example, Web and mobile developers can evaluate the power of the Web Experience Management solution working with dynamic experience services, enabling them to leverage content across rich applications that can span browsers, desktops and devices. Application developers can rapidly create rich interfaces that combine dynamic application and document services, while also integrating data stored in multiple back-end systems. Several resources and samples are available to developers to maximize the trial experience.
Mark Phibbs, senior director marketing, Adobe Asia Pacific, said the Adobe Digital Enterprise Platform brings together the tools and technologies needed to power the digital marketing initiatives that marketers in Asia need. “The transition from traditional marketing to digital marketing is in full force in Asia now,” he said. “We estimate that online spend for marketers will grow from an average of around 8% of marketing budget today to as much as 50% by 2016. As marketers, to thrive in such a radically different environment we need integrated tools and technologies to create the solutions, sites and applications that allow us to stand out from the competition, enhance the brand, provide an outstanding customer experience and measure results. With its heritage of creative tools and focus on delivering across many platforms and devices, Adobe is uniquely placed to provide this platform.”
Arvind Singh, CEO of Singapore-headquartered Aleph Labs, creates digital solutions and applications for customers across Asia Pacific and globally explained what the launch of an integrated digital platform means for companies like his. “We are strategists, designers, producers and technologists,” said Mr Singh. “Our challenge is to keep ahead of the fast-changing market and help our clients produce cut-through digital solutions that are brand consistent and immersive. We must also be able to reach the customer wherever they are and whatever device they are using: smartphone, tablet or desktop. I’ve been in this industry for many years and never before have we been called on to work across such a range of platforms, devices and run times, all the while advancing our clients’ marketing presence by providing genuinely great customer experiences online.
“The Adobe Digital Enterprise Platform brings together the tools we need to create standards-based solutions for web, mobile, social and print channels. I believe it’s going to save us significant time and boost our creativity. We’re looking forward to trying it out.”
Platform, Solutions and Free Trial Available Now
The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR®, Flash® Player, and Adobe Reader®. The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder® 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications foriPhone,iPad,Android devices andBlackBerry PlayBook.
Built on the Adobe Digital Enterprise Platform, an initial set of the company’s Customer Experience Solutions are available now:
• Integrated Content Review – Speeds time-to-market for new marketing campaigns and customer experiences. Improves workflow and processes required to create, review, store and rapidly adapt digital content through different target segments across the entire customer journey.
• Web Experience Management – Attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile and email.
• Customer Communications – Improves customer loyalty by centralizing and managing the creation, assembly and multi-channel delivery of secure, personalized, interactive correspondence and statements. The solution allows enterprises to generate new revenue sources, reduce costs, improve customer loyalty and meet compliance regulations.
Helpful Links
• Trial Resources for Developers
• Adobe Experience Delivers Blog
• Local social media communities
Availability
The Adobe Digital Enterprise Platform and Integrated Content Review, Web Experience Management and Customer Communications solutions are immediately available on a worldwide basis. To access a free trial of the platform and initial solutions, visit www.adobe.com/devnet/enterprise-platform/trial-downloads.html. The Social Brand Engagement, Selection and Enrollment and Unified Workspace solutions are available now in beta and are expected to be generally available in fall 2011.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, AIR, Flash, Reader, and Flash Builderare either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.