ADOBE APPOINTS BEN ENGLISH AS GROUP MARKETING MANAGER, AUSTRALIA & NEW ZEALAND

15 February 2012 l Sydney

Sydney, Australia — 15 February 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the appointment of Ben English as Group Marketing Manager, Australia and New Zealand (ANZ) reporting to Mark Phibbs, Senior Director, APAC Marketing. Ben will lead Adobe’s marketing strategy to meet the company’s business objectives and drive brand awareness across the region.

With more than 15 years’ experience in ICT marketing, Ben will play an instrumental role in the development and execution of customer focused strategies across all of Adobe’s channels in Australia and New Zealand, working closely with the sales team to deliver best of breed service and results. He will also be responsible for Adobe’s program planning, demand marketing, resource and relationship management, and will manage the

Adobe marketing teams in both countries.

Ben said, “An irrefutable leader in the software industry, I am looking forward to joining the Adobe team to help strengthen our presence and reputation in Australia and New Zealand by creating world-class integrated and impactful campaigns to support Adobe’s product suite.”

Regarding Ben’s appointment, Mark Phibbs, said: “As one of Fortune’s top 100 companies to work for, Adobe looks for the best people in the industry to drive us forward. With his impressive breadth of experience in ICT marketing, Ben was the ideal candidate to lead the way in Australia and New Zealand as we continue to focus on driving communications and engaging with our customers across the region.”

Prior to joining Adobe, Ben held senior marketing and customer relations roles at Microsoft UK and Australia, IBM UK and Australia, and ran his own marketing consulting business. He holds a Bachelor of Science in Computer Science and Mathematics from the UK’s Teesside University, and a Master of Business Administration from Warwick University.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.au