ADOBE
We offer our customers solutions in three critical endeavours:
Content authoring
Build content and applications with greater reach and stronger impact.
As the digital marketplace extends across a growing array of screens and devices, audiences gain more choice and control over how and when they engage with content. Publishers, agencies, and broadcasters seek a comprehensive, flexible solution that will allow them to reach customers, monetize content, and build brands. Adobe's complete solution for creating, delivering, and optimizing content is the answer.
Adobe innovations drive the future of digital media
Adobe helps customers create highly compelling content, deliver it across diverse media and devices, and then optimize it through systematic targeting and measurement. Only Adobe offers this complete spectrum of capabilities, providing a critical competitive edge in today's ever-changing media landscape
Customer experience management
Offer customer experiences that strengthen brands and improve efficiency.
In today’s on-demand world, your customers expect access to relevant information when and where they want it. Stay connected to them with Adobe's web experience management solution.
Enhance mobile experiences
Distribute content across multiple online channels. Create compelling, media-rich experiences in the context of campaigns. Ensure consistency of brand and experience across devices in the growing, business-critical mobile channel.
Test and tweak campaigns
Test audience segment reactions across multiple customer channels, including SMS, RSS, social, and mobile mediums. Modify in-progress campaigns to increase impact, response rates, conversion rates, and revenue.
Race ahead of the competition
Increase your marketing agility. Gain a powerful time-to-market advantage through rapid rollout of new or updated campaigns that speak directly to the demands and desires of your target audiences.
Get personal
Enable visitor profile management with an intuitive drag-and-drop interface, which helps support a more personalized, relevant experience. Create more dynamic experiences through user-generated content, short surveys, and ratings.
Online marketing
Deliver and measure marketing effectiveness across a wide spectrum of screens and devices.
The marketing landscape is changing. In addition to the continuing shift from traditional to digital media, consumers now have more choices and control over how and when they engage with marketing messages, from mobile devices to web-based widgets and social networks. In order to effectively compete and connect, brands must adapt by providing relevant, consistent messaging across digital and traditional media.
Advancing the future of online marketing
Adobe technologies have always offered greater creative flexibility and more expansive reach than competing solutions. However, in addition to the power of Adobe® Creative Suite® 5 software and the reach provided by the Adobe Flash® Platform, Adobe also offers comprehensive analytical tools for optimizing marketing campaigns. Adobe Online Marketing Suite, powered by Omniture® technology, provides real-time data and analysis on content usage. This information enables marketers to continually refine their campaigns, improving their marketing effectiveness, brand differentiation, and ROI.